Our company is based in Bath, England, and provides a local service to businesses and organisations in the area for website design and hosting, and consultancy about promoting more effectively on the web. Call us on (01225) 808158 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it today for an informal chat about how to promote your business more effectively.

Are customers avoiding your business?

• Over 50% of UK households are now connected to broadband.
• Over 80% of UK households have access to the internet.
• More money is now being spent advertising on the internet than on mass-media such as TV and radio

Over the last few years, the internet and World Wide Web have changed the way in which consumers learn about, research and validate the choices they make about spending their money. Typically, many people want more information about a new company they are about to do business with, than simply their telephone number. Rapid access to information through the internet allows shoppers and consumers an easy method of investigating a selection of suppliers and using this information to make an informed choice.

Businesses which do not have their own website suffer, often unknowingly, because potential new customers, perhaps having been recommended by existing satisfied customers, cannot validate their choice. Other, more competitive businesses have published this information and stand out from the crowd. Consumers typically want reassurance and better understanding of a new supplier, simple information such as how long established, what scope of work and specialist skills, and references to existing work.

Its important that such websites are well designed, appear quickly on the screen and are compatible with all your customers. This implies:

• Fast: High speed servers based which can respond to many users quickly. Simple, compact webpages so they are quicker to send and appear
• Accessible: 15% of users do not use Internet Explorer, so webpages must be designed to operate on any web browser. Although broadband is widespread, many users do not or cannot have this service, so websites must also be designed for use via dialup modem. Many users have older computers with earlier versions of web browsing software and slower processing power, but still need to be supported
• Local: Personalised website design with a touch of local knowledge

Call us on (01225) 808158 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it today for an informal chat about how to promote your business more effectively.